“Every month, SmartTag reunites 10,000 pets with the people that love them.”

The best protection from the heartbreak of a losing a pet is to install permanent identification. Tags can be removed from a collar, or worn until they are impossible to read, but a microchip is reliable protection for dogs and cats that can be installed as early as 10 to 13 weeks of age. One microchip will last throughout the life of your pet.

Microchipping is a simple procedure. A veterinarian simply injects a microchip made exclusively for pets, about the size of a grain of rice (12mm). It’s typically placed just beneath the surface of your pet’s skin between the shoulder blades. The process is similar to a routine shot and takes only a few seconds. No anesthetic is required. It is read by passing a microchip scanner over the pet’s shoulder blades. The scanner emits a low radio frequency that provides the power necessary to transmit the microchip’s unique cat or dog ID code and positively identify the pet. All pets receiving a microchip should be registered, and your contact information updated as needed, in the Found Animals Foundation microchip registry at FoundAnimals.org.